about me

Qualifications  |  Work Experience  | Skillset  | Instructor  | Career Highlights

Baynham Goredema is a multidisciplinary designer with over 20 years experience providing solutions for digital products and visual communication. Sectors worked include fintech, corporate and non profit, managing projects from end to end, liaising with clients and managing talent. 

Qualifications

Honours Degree in Multimedia
Greenside Design Centre
2022

Certificate in Digital Marketing
University of Cape Town (UCT)
2021

BA Degree in Multimedia
Greenside Design Centre
2020

National Diploma in Design for Print
Harare Polytechnic 
2001

National Certificate in Applied Art and Design
Harare Polytechnic
1999

Experience

Download CV

Nedbank

UX /UI Consultant

January 2023 – Present

Responsibilities

  • UX and UI solutions for Enterprise Risk Management (ERM) dashboards (Fintech)in an Agile environment
  • Requirements gathering with Business Analysts
  • Conduct UX Research (Qualitative, Interviewing)
  • Prototyping in Figma for SAP Lumira
  • Conduct UAT workshops to gather user insights
  • Validating design decisions
  • Interpret results of tests, turning them into actionable recommendations
  • High level presentations of design solutions
  • Collaborate with key stakeholders and developers
  • Process refinement.

First National Bank (FNB)

UX /UI Consultant

November 2022

Responsibilities

  • UX and UI solutions for Enterprise Risk Management (ERM) dashboards (Fintech)

  • Prototyping in Figma for Power BI

  • Conduct UX Research

  • Conduct UAT workshops

  • High level presentations of design solutions 

Redscreen

UX /UI Consultant

October 2022 – Present

Responsibilities

  • UX and UI design for websites

  • UX Research

  • UX Writing

  • Process Refinement

African Centre for Biodiversity

Independent Design Consultant

May 2018 – Present

Responsibilities

  • Creative Direction

  • Layout  of Publications

  • Infographics

  • Posters

  • Sourcing stock photos.

POVOAfrika Trust

Creative Lead

September 2013 – Present

Responsibilities

  • Creative Direction

  • Artistic Vision and Strategy

  • Project Proposals

  • Team Leadership

  • Fundraising and Grant Writing

  • Marketing and Promotion

Coinvest Africa

UX /UI Consultant

August 2022

Responsibilities

  •  UX and UI design for websites (Fintech)

  • Requirements gathering

  • UX Reserach

  • UX Writing

  • High level presentations of design solutions 

Homeland Media - UX / UI

Senior UX /UI  Designer

January 2016 – September 2022

Responsibilities

  • UX and UI design for websites
  • Requirements gathering with Business Analysts
  • Conduct UX Research
  • Conduct UAT workshops to gather user insights
  • High level presentations of design solutions
  • Collaborate with developers
  • Social Media Management and Strategy
  • Digital Marketing

Homeland Media

Creative Director

August 2012 – December 2015

Responsibilities

  •  Creative Strategy

  • Liaise with the clients

  • Design Direction

  • Quality Control

  • Digital Marketing

  • Social Media Management and Strategy

  • Oversee production

Platinum Diaries

Studio Manager

September 2008 – July 2012

Responsibilities

  • Creative Direction

  • Supervise junior designers

  • Liaise with the clients

  • Oversee production of diaries

  • Quality Control
  • Resource Procurement and Allocation

Commark & TIPS

Inhouse Designer

January 2008 – August 2008

Responsibilities

  • Art Direction

  • Communication Strategy

  • Print production management.

  • Liaise with the stakeholders

DTP Workshop

Senior Designer

January 2007 – December 2007

Responsibilities

  • Creative Direction

  • Layout of Annual reports

  • Book Jackets

  • Newsletters

  • Print Production

  • Sourcing stock photos

  • Shipping locally and internationally

  • Liaise with the printers and take job up to print ready

  • Quality control. 

Danes Design

Inhouse Designer

June 2001 –  December 2005

Responsibilities

  • Creative Direction

  • Brand Management

  • Interactive CD’s

  • Website development

  • Print Production

  • Liaise with the printers and take job up to print ready

  • Quality control.

Skills

  • Figma + Fig Jam
  • Miro
  • Adobe CC Illustrator
  • Adobe CC Indesign
  • Adobe CC Photoshop
  • Adobe CC Premiere Pro
  • CSS

Instructor

Eduvos (Pretoria) – Guest Lecturer
Duration – May 2022
Level:  Degree in Graphic Design (3rd Year Students)
Duties: Prepare and Present lecture in Reprographics according to the syllabus

Vega School (Durban) – Guest Lecturer
Duration – August 2020
Level:  Degree in Graphic Design (3 Year Students)
Duties: Lecture in Contemporary Typography

Harare Polytechnic (ZIM) – Lecturer (Full-time)
Duration – January 2005-October 2006
Level:  National Diploma (2 Year Diploma Course)
Duties: Conducting lectures in Corporate Identity and Brand Management, Principles of Design, Introduction to Computers

 Zimbabwe Institute of Vigital Arts (ZIVA) (ZIM) – Instructor (Part-time)
Duration – February 2005-August 2006
Level : 2nd Years (2 year Diploma Course)
Duties: Introducing students to the Macintosh Operating System and software packages including Photoshop and Indesign. Conducting lectures in Corporate Identity and Image, Brand Management and Principles of Design.

Career Highlights

2024 – Speaker – 5 P’s of Self Initiated Projects(Revisited)

UX Zimbabwe

Baynham Goredema talks about the value of doing personal projects outside of the constraints of client restrictions

2023 – Published Author

Creativism – Design, Doodle, Deliver

A memoir of a 25 year journey of a Zimbabwean Graphic Designer

2021 – Speaker

ATypI: Association Typographique Internationale

Canonizing Events and Activists through Typography

2020 – Speaker

Design Week Zimbabwe

5 P’s of Self Initiated Projects

2018 – Workshop Facilitator

Harare International Festival of The Arts (HIFA)

Printmaking workshop – “Prints for the People“

2017 – Typography Master Class

A talk for industry professionals at Alliance de Francais, Harare

2017 – Solo Exhibition

Inaugural Solo exhibition of linocut prints titled “Creativism – The Politics of Art” at Moto Republik

2016 – Group Exhibition

Organised a showcase of posters and paintings commenting on the state of affairs in Zimbabwe titled “Kusirikufandekupi” held in Johannesburg

2011 – TEDxHarare Design Partner

Managed the brand and created graphics for the inaugural event in Zimbabwe

2005 – Speaker – Graphic Design as a Career

Managed the brand and created graphics for the inaugural event in Zimbabwe

2002 – Secretary GRAZI 

Graphics Association of Zimbabwe-to 2004